The operator’s notebook.

Understand technical SEO: crawl access, indexability, canonical URLs, mobile usability and performance. Learn which checks matter before changing your site.

A micro conversion is a smaller action on the way to a business goal. See examples, measurement rules and why chat clicks or cart actions are not completed sales.

Learn what on-page SEO includes, from useful service content and page titles to internal links, images and a clear next step for your customers.

Judge a website conversion rate by its goal, audience and economics. Understand landing page benchmarks and compare useful segments rather than a universal target.

See how discovery, crawling, indexing and ranking connect to SEO, with a practical business example and a way to check each stage in Search Console.

Calculate website conversion rate with matching users or sessions, clear conversion definitions and worked examples. Avoid duplicate events and mixed scopes.

Product-sales AOV usually excludes tax and shipping. Learn how WooCommerce calculates it and when average checkout payment is a useful separate metric.

AOV measures revenue per order. Revenue per visitor includes non-buyers too. See the formulas, a worked example and how to compare store changes.

Find WooCommerce AOV in Analytics, check its net-sales formula and troubleshoot date, status and data-update differences before changing your store.

Calculate AOV with a worked example. Choose consistent revenue, order statuses, dates and refund treatment, then avoid common spreadsheet mistakes.