Niwa turns WordPress websites into fully agentic sales and business operating systems.
Niwa lives directly inside WordPress and connects with WhatsApp, email, Instagram DMs, Facebook Messenger, Meta Ads, Google Calendar, and more. She can communicate with leads and customers across all these channels, recommend products, recover abandoned carts, book appointments, follow up with prospects, and help close sales 24/7.
The system comes with two sister agents, each with a different role.
The first is a customer-facing sales agent. She understands the entire website, products, services, pricing, and business context. She handles customer conversations, answers questions, recommends products, captures leads, manages follow-ups, and tracks customer behavior to identify opportunities for more sales.
The second is an AI co-founder and business operations agent. She works alongside the business owner or agency to manage and grow the website. A simple WhatsApp message can trigger product updates, inventory changes, page edits, product photo improvements, SEO content creation, Meta Ads management, or performance analysis.
She can also research competitors, discover keywords, publish and distribute content, work on backlink opportunities, improve SEO and AI search visibility, and identify bottlenecks in the customer journey.
Both agents share the same business context. Insights collected from customer conversations and website analytics can be used to improve content, offers, conversion rates, and overall business performance.
Niwa runs natively inside WordPress and WooCommerce, without requiring a separate workspace. Agencies can deploy Niwa across client websites, giving each business its own AI-powered sales and operations team.
Niwa also supports connecting an existing AI provider, with no markup on token usage.
A closer look at the storefront agent.
A customer arrives with a question, perhaps looking for footwear for work. Niwa brings products into the conversation with photographs and prices, explains the differences between models, and helps the customer choose an available colour, size or variant. The recommendations come from your own catalogue and the needs expressed in the conversation.
As the customer chooses, Niwa can suggest related items that you connect in WooCommerce. In the demo, a pair of clogs leads to socks and a shoe-care set, which the customer can add to the same basket from the product panel.
An offer can follow when the basket meets your conditions. Conversion checks the item count and basket value, then creates a time-limited WooCommerce coupon if the customer accepts. In this example, at least two items worth 5,000 RSD qualify for 10% off, with a coupon valid for 10 minutes.
The conversation can begin before the visitor opens the chat. Attention Capture uses signals such as time on the page, scrolling and inactivity to choose when to approach. Objection Slayers draws on the product information to address a possible hesitation, such as whether the strap on a clog is adjustable. You choose the triggers and messages so the approach fits your store.
If the visitor appears ready to leave, Leave Stoper can start a conversation and give them a chance to ask a question. After they leave, WhatsApp remarketing and abandoned-cart recovery can bring them back to the products they were considering.
A salon, studio or clinic can manage its services, appointment lengths and team schedules in Niwa. You define who provides each service and when they are available.
With Google Calendar connected, a client can book through WhatsApp, directly into the schedule of your salon, studio or clinic.
The new Meta integration supports replies to comments and private messages on Instagram and Facebook, as well as ad creation, targeting and campaign setup in Ads Manager.
Niwa follows metrics from your ads and website to help you improve results.
This integration is currently used by beta testers. We are waiting for final approval from Meta and plan to make it available to all users after approval.
View the Meta integration settings
