The operator’s notebook.

Track who could see the recommendation, what they selected and what they actually bought. Compare revenue and contribution across the eligible audience.

A discount can encourage a larger purchase. Calculate what remains after the price reduction, then compare all eligible shoppers against a control.

Let the customer’s task lead to a relevant accessory, explain its fit and verify the chosen item in the cart after the customer accepts.

Choose the right kind of recommendation, connect products for a documented reason and verify what shoppers see in your theme and cart.

Choose a delivery threshold customers can reach with a useful purchase, then check that the added contribution covers the shipping subsidy.

A useful bundle combines products for a specific task. Price the complete set, test its component inventory and judge its result against separate purchases.

Configure relevant product links and a carefully costed offer in WooCommerce, then verify the cart, checkout and reporting before judging the result.

Build a diagnosis from several kinds of evidence. Find where buyers stop, observe the obstacle and verify it against the order or enquiry record.

Clicks are an early action, not a purchase. Follow the path from the ad to a real arrival, relevant offer and completed paid order.

Mobile traffic may have different intent or face a difficult purchase path. Compare similar visitors before blaming the screen size.