AI & E-Commerce

A falling conversion rate may reflect a technical incident, changed visitors or changed measurement. Reconcile records and locate the first affected step.

A landing page can lose visitors when the promise, explanation and next step do not fit together. Diagnose the mismatch before rewriting everything.

An empty inbox can hide a form problem, missing mail or a weak invitation. Trace one enquiry from the page to the person responsible for answering.

When buyers start checkout but do not finish, inspect the final total, form behavior and payment records to separate hesitation from failure.

A cart can be a shopping list, a price check or a buying attempt. Diagnose what happens next before treating every unfinished cart as a lost sale.

Traffic without sales can mean the wrong visitors, a mismatched offer or an unverified purchase path. Find which explanation fits your store.

Exclude your visits from GA4 with tested internal-traffic filters or Site Kit logged-in-user exclusions, while keeping visitor data and tests accurate.

Reconcile GA4 and WooCommerce sales by matching dates, revenue definitions, transaction IDs, refunds, consent coverage and checkout event behavior.

Find traffic sources in GA4 using Traffic acquisition and Session source / medium, distinguish first-user sources and check campaign tagging.

Use GA4 landing-page and lead-event reports to separate pages that start lead-producing sessions from pages where enquiries are actually submitted.